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You Want to Work in PR? Read This First.

Five hard truths from Muck Rack's 2026 State of PR Report—and what they mean for the next generation of communicators.

Jul 12, 2026
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Every year, Muck Rack releases its State of PR Report, and like clockwork, social media promptly fills with the same predictable “hot takes.”

“LinkedIn is in a league of its own.”

“AI is changing everything.”

“Journalists receive too many pitches.”

All true. But, like florals for spring, hardly groundbreaking.

But after reading through the report, I think it…

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