The New Rules of Media Training

In 2025, it's so much more than talking points.

There’s a certain kind of executive who swears they don’t need media training.

They’ve “done CNBC before,” or “know how to handle tough questions,” or worse— “It’ll be fine, I can talk about this stuff for hours.” Spoiler: it’s often not fine. And why? Because media in 2025 is a different beast. The rules have changed, the risks are higher, and the inter…