GEO Changed the Game. Thankfully, PR Already Knows the Rules

How earned media became the backbone of AI search and what we, as publicists, need to do next.

If you’ve worked in PR long enough, you know the playbook: Land the hit. Circulate the link. Feed the funnel. Rinse. Repeat.

For those of us who’ve been in this game a while, success equaled top-tier placements, big media impressions (as unsubstantiated as they may be) and maybe even getting your CFO to name-drop a notable piece of coverage on an earning…