Effective communication is powerful. It builds trust, motivates consumers to buy what you’re selling, and encourages people to invest in your vision. For leaders and founders, strong communication is often the cornerstone of attracting top talent and reaching a global audience.
But the comms industry is at a crossroads. The days of Samantha Jones and Olivia Pope effortlessly throwing their weight around are long gone.
The landscape has never been more competitive. With fewer journalists in the field and a growing number of PR professionals vying for attention, pitches often go unanswered. Advertisers increasingly steer the narrative with legacy media, all while we navigate information overload. Despite significant shifts in how people consume content and make decisions, many communicators still cling to a very dated way of doing things. Adding to this complexity, AI-powered search is revolutionizing how we engage with media, demanding a fresh approach to storytelling and outreach.
Welcome to Under Embargo, a newsletter meant to make PR and brand building easier. Packed with insights and strategies that will elevate your comms game, this newsletter will discuss proven tactics, share fresh opportunities for coverage, and explore why certain campaigns fell flat.
I'll also share perspectives from the incredible publicists, culture shapers, crisis experts, and social media strategists I've had the pleasure of working alongside.
A strategic communications executive with over 18 years of experience, I have been a trusted advisor to prominent leaders and brands across the travel, lifestyle, entertainment, and real estate industries. My expertise has been featured in leading publications, including The New York Times, The Wall Street Journal, The Washington Post, Forbes, Business Insider, and more. Recently, I was honored as one of Ragan’s Top Women in Communications.
This Substack is a resource for anyone trying to find their way in the PR industry. Join the conversation—I’d love to hear from you!